Feeling is Everything
Here at überlube, all we do is make überlube. We believe in focus and simplicity—not just in our products but also in how we do business. Rather than modeling our approach on the restaurant that serves 50 mediocre food options, we are focused on doing one thing right, every time: producing the best personal lubricant on the market.
We began that quest back in 2002. Our goal was to create a lightweight lubricant with long-lasting performance—one that doesn’t leave a sticky residue after the job is done. In 2004, after hundreds of formula iterations and extensive market testing, we launched our product, with its pure, simple ingredients packaged in the überlube trademark clear glass bottle.
Today, we continue to batch, test, and bottle überlube in our Chicago-area facility, with our own workers. Currently, only three people know the überlube formula, and at least two of them make every small batch we produce. Everyone at überlube cares about our product, and it shows.
Our Features and Benefits
As loyal retailers and customers have gotten in touch over the years, we’ve heard appreciation for many of the same überlube features and benefits, again and again:
- überlube feels lightweight, but has a long-lasting performance without ever getting sticky or tacky. When not in use, überlube gently dissipates, leaving your skin with a soft and moisturized feel.
- überlube has a long-standing record and many testimonies of being the lubricant of choice for those who have sensitivities to other product options.
- We have chosen our ingredients to be as safe for the human body as possible. Every batch of überlube is scrutinized and tested for quality and safety.
- The überlube formula naturally does not harbor yeast, bacteria, or mold—it needs no preservatives, alcohols, or antimicrobials to accomplish this. As a result, überlube is not known to have any harmful effects on the body’s natural, healthy bacteria.
(Of course, we must mention that anyone with a known silicone allergy or any adverse reaction to überlube should discontinue use.)
Ultimately, when you use überlube you are using a product that’s all about helping you feel and be your best, whether you are enjoying a romp with your partner, hitting mile 19 of your marathon, or putting on the finishing touches for an evening out. Simply put, überlube’s first job is to make you feel amazing. That’s why we say “feeling is everything,” and why we expect you’ll agree after trying our product.